PureRoses is a unique Dutch Rose brand. They are grown and supplied by a selected cooperating group of members from Flower Update.

PureRoses are special roses, exclusively grown in the Netherlands. Flower Update quality label comprises monitoring and testing of the quality and blooming experience for you and your clients.

Mission of PureRoses: cooperation in growing and delivering large roses with an extra high value for florists and events with a unique blooming experience for the consumer.

With this unique cooperation in the rose brand and recognizable packaging, PureRoses supplies an exclusive quality and a wide selection of rose varieties. PureRoses is available through all the export and logistic companies in the market of the flower business.

Please download our information folder in the language of your choice:


The PureRoses website is in development and will go online in November 2014.